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La Française unveils its new identity, a symbol of unity for its four core business activities


Backed by its longstanding experience developed around its four core business activities, La Française has finalized its new visual identity after more than three years of intensive development. The Group is thereby donning a new image symbolising its new strategy which is resolutely international and firmly grounded in its four core businesses.

It also represents the relationship of trust which it fosters with its affiliates.


More modern, unifying, dynamic and visible, this new identity expresses the Group’s values, namely cohesion and responsibility, audacity and creativity, elegance and finesse, all combined with experience and expertise.

On this occasion, the Group is redesigning its fourth core business, which is to become La Française Global Direct Financing, and its Asset Management business is renamed La Française Global Asset Management. Within this business activity, La Française des Placements is taking the name La Française Asset Management.

This approach reflects the highly cohesive organization between the Group’s different areas of expertise, focused on four core businesses:

  • La Française Global AM (Asset Management);
  • La Française Global IS (Investment Solutions);
  • La Française Global REIM (Real Estate Investment Management);
  • La Française Global Direct Financing.

Xavier Lépine, Chairman of the Board of La Française, said: "It was essential to symbolise the Group’s new profile through our visual identity, to be perfectly aligned with our positioning, our values and our ambitions. The Group’s strength is based on these four core businesses and our capacity to connect and share our areas of expertise to provide our clients with even more innovation: these four loops are the perfect symbol of this, representing the links we have been forging with our clients for many years."

> To download the press release, please click here

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